====== 5 ideas that can boost your marketing ======

by Anastasiya Eroho (presentation made on [[https://www.youtube.com/watch?v=YS5k4gflCrs|Telematics Dubai 2021]])


===== 3 core ideas =====
  - Safety and confidence as basic needs for crisis times
  - Values need to be expressed (not "what" but "why" we do this)
  - Virtual relationships became more important


===== The trends that will stay with us and change marketing after COVID-19 =====

  * Trend 1: Video is becoming more and more in demand
    * Video drives engagement
    * Video will work for you
      * Videos solves problems (how we can )
      * Planned for long term
      * With optimized headlines
      * Free video editing software
        * [[https://wave.video|Wave video]]
        * [[https://animoto.com|Animoto]]
        * Quik (iOS)
        * iMovie (iOS)
      * What should be shoot?
        * About company
        * About achievements, completed projects etc.
        * About events
  * Trend 2: Clients react to the convincing content better
    * Trust is the new currency
    * ...
  * Trend 3: Openness is the new black. Go public and present people
    * ...
  * Trend 4: Social proof is highly required as brand loyalty is eroding
    * ...
  * Trend 3: Be open to using multiple channels, because your clients already are
    * ...
  
===== In a nutshell =====
  * Safety and confidence as basic needs for crisis times.
  * Values need to be expressed (not "what" but "why" we do this).
  * Virtual relationships became more important.
  * Video is becoming more in demand.
  * B2B consumers react to the convincing content better. Share your expertise.
  * Openness is the new black. Go public and present people.
  * Social proof is highly required. Brand loyalty is eroding.
  * Be open to using multiple channels.