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--- app_development [2016/12/29 21:52] – [App development] kalaschnikow
+++ app_development [2023/02/10 18:02] (current) – [App promotion] kalaschnikow
@@ Line 1: / Line 1: @@
+====== App development ======
+===== App promotion =====
+Some useful articles can be found at https://buildfire.com
+==== Secrets to Making an Addictive App ====
+An addictive app should be unique and tap into what users want. On the same lines, an app that includes setting goals can also be addictive to users as they struggle to meet and beat targets. According to Techinasia.com, Flappy Bird is addictive as it holds all the above quality to draw player’s attention to it.
+**Hook:** To make an app addictive, it needs a hook. An app to bring out emotion. Negative ones are the most effective, like stress or frustration.
+**Repetition:** Apps that constantly require repeating the same actions are also effective in luring users.
+**Leave Users Wanting More:** Developers should impose time limits as this leaves users wanting to achieve extra. Candy Crush is a unique widespread app that does this well.
+**Notifications:** Notify and remind a user of the app. This method is used well by Twitter and Facebook.
+**Being Social:** Developers can take advantage of this by linking apps to Facebook and Twitter. These actions have proven to be addictive, as people like to share their updates with friends.
+**Fun:** A fun app pleases users and can even act as a form of distraction.
+**Rewards:** Apps that reward users and their performance, such as Candy Crush and Foursquare, have proved to be particularly addictive.
+**Let Users Be Creative:** Let users show their artistic side. Instagram lets users manipulate photos and run wild with their imagination; possibly a reason for their popularity.
+**Longevity or Novelty:** Added challenge is generating an addictive app that has longevity rather than one that is downloaded a lot, but only utilized once or twice.
+A high number of app downloads can still play a role in its success. With free apps, there is always a likelihood that free users can be converted into paid ones. For paid apps, the greater number of downloads, the higher the revenue.
+**How to Achieve Addictive App Status:** Making an app that not only becomes popular but is something users can’t live without is difficult. However, apps that combine the mentioned addictive essentials are likely to go far.
+==== App Store Description: 5 Mistakes to Avoid ====
+=== 1.Being hasty ===
+If anyone comes across a carelessly written app description, he would surely not want to download it. Writing a description is not just about giving a good reason to download, you also need to pay attention to spelling, grammar, etc. A small error can cause in losing your potential users.
+=== 2.Not getting to the point ===
+By default, an iOS user will only read the first three lines (225 characters) of your description. To read further, they have to click on the “More” button. However, the reader will only take an extra effort if first three lines have interested them. So, get straight to the point and make sure that the most information is clear in the first few words.
+=== 3.Thinking that people know your business as well as you ===
+You know everything about your app as you have created it by spending a lot of time. But, you have to take one step back and remember that others are not as informed as you about your product. You will have to put yourself in the shoes of your audience, and use appropriate terms while writing a description. Keep it simple and convey the most important characteristics of your app by subtly highlighting your selling points.
+=== 4.Neglecting the visuals ===
+Pictures are worth a thousand words, so take advantage of this opportunity. Google Play and Apple provides the option to publish screenshots to illustrate your description. Paying an extra attention to your visuals, by choosing pertinent screenshots can be useful in the user’s decision process.
+=== 5.Forgetting the Calls to Action ===
+At the end, add a call to action to complete the perfect description. A call to action will not cost a lot but can be more powerful than you think.
+==== Make Your App Successful with an Ultimate Promoting Guide ====
+=== 1- Optimize your app for the app store ===
+Optimizing your app can be very obvious but it can have a great impact on your download results. Selecting an appropriate name, adding the perfect description and icon, and choosing the correct category are a few essential things you must do to optimize your ASO. App presentation can play a vital role in its success. Have great screenshots and an awesome demo video with some eye-popping images will make the users download your new app.
+=== 2 – Bring your website to the game ===
+It is a great way to increase your download stream by combining your app store strategy with a website. Showcase your app on the web page without any limitations. Having a well-designed layout with a great copywriting can maximize the channels with the necessary information for users.
+=== 3 – Master your social media ===
+Create your social profiles to extend the reach of your app. It can be a great idea where you can engage with your potential audience on a personal level. In such a way, it can help you increase your brand’s awareness with other potential users.
+=== 4 – App reviews and Banners ===
+Getting your app reviewed by blogs and forums from your specific niche can be a great way to generate buzz about your app. Making designed banners and assets can help to integrate with the hosting website and can more likely bring traffic to your download page. Let your potential audience relate to the banners on the website. Get it either on the sites that are already talking about you or other pages that you find interesting.
+=== 5 – Invest and get known ===
+Paying to get your app featured on other apps or websites can be a helpful way to boost your traffic and number of downloads. You can even make use of marketing spaces available inside other apps that would generate potential downloaders with brand awareness.
+=== 6 – A sky of 5 stars ===
+Build trust among the users with better ratings in the app store. This will help your app rank higher in the search that will lead to more downloads. You should commit to being an enthusiast in resolving issues as you may also get bad reviews. It will give you not only excellent ratings but also a great customer care recognition.
+===== Конспекты =====
+[[Principles of Mobile App Design]] by Google