principles_of_mobile_app_design
Table of Contents
Principles of Mobile App Design
A summary of https://www.thinkwithgoogle.com/collections/principles-of-mobile-app-design-engage-users-and-drive-conversions.html
Chapter 1: App Navigation and Exploration
Show the value of your app upfront
Engage users by addressing their tasks clearly, placing calls to action up front and center. Highlight your app’s key and new features in context at the appropriate place in the app.
Organize and label menu categories to be user-friendly
Example: product categories in a menu “Product categories” should not overlap.
Allow users "go back" easily in one step
If you have steps, and user goes back, then he should go only one step back, don't jump to the top.
Make it easy to manually change location
If app is using the GPS location, then it should be possible to change location manually too.
Create frictionless transitions between mobile app and the mobile web
If you have app and mobile website, then they should use the same design/navigation concept etc.
Chapter 2: In-App Search
Prominently display the search field
Use effective search indexing
Provide filter and sort options
Chapter 3: Commerce And Conversions
Provide previous search and purchase information
Allow user reviews to be viewed and filtered
Enable comparison shopping features
Provide multiple third-party payment options
Make it easy to add and manage payment options
Chapter 4: Registration
Provide clear utility before asking users to register
Differentiate "Sign In" from "Sign Up"
Make password authentication a frictionless experience
Chapter 5: Form Entry
Build user-friendly forms
Communicate from errors in real time
Match the keyboard with the required text inputs
Provide helpful information in context in forms
Chapter 6: Usability And Comprehension
Speak the same language as your users
Provide text labels and visual keys to clarify visual information
Be responsive with visual feedback after significant actions
Let the user control the level of zoom
Ask for permissions in-context
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