by Anastasiya Eroho (presentation made on Telematics Dubai 2021)

1. Safety and confidence as basic needs for crisis times
2. Values need to be expressed (not “what” but “why” we do this)
3. Virtual relationships became more important

• Trend 1: Video is becoming more and more in demand
  • Video drives engagement
  • Video will work for you
    • Videos solves problems (how we can )
    • Planned for long term
    • With optimized headlines
    • Free video editing software
      • Wave video
      • Animoto
      • Quik (iOS)
      • iMovie (iOS)
    • What should be shoot?
      • About company
      • About achievements, completed projects etc.
      • About events
• Trend 2: Clients react to the convincing content better
  • Trust is the new currency
  • …
• Trend 3: Openness is the new black. Go public and present people
  • …
• Trend 4: Social proof is highly required as brand loyalty is eroding
  • …
• Trend 3: Be open to using multiple channels, because your clients already are
  • …

• Safety and confidence as basic needs for crisis times.
• Values need to be expressed (not “what” but “why” we do this).
• Virtual relationships became more important.
• Video is becoming more in demand.
• B2B consumers react to the convincing content better. Share your expertise.
• Openness is the new black. Go public and present people.
• Social proof is highly required. Brand loyalty is eroding.
• Be open to using multiple channels.